Introduction*

Welcome

Welcome to the third release of BrandBlum ("Cow" version).

We're glad you're on board. BrandBlum is designed to enhance collaboration between retailers and brands on promotional campaigns, simplify communication, and reduce overhead in campaign program management and participation. Whether you're a brand marketer, a sales professional, or a retail store owner, BrandBlum offers tools to make your job easier and more efficient.

This guide is here to help you get started with BrandBlum quickly and easily. You'll find everything you need to know about BrandBlum's goals, key features, and how to navigate the system. We'll walk you through instructions tailored to your specific role, whether you're a Brand Marketer, Brand Sales Person, or Retailer Store Owner. You'll learn how to set up programs, participate in tasks, and easily monitor performance.

We've also included troubleshooting tips, best practices, and support information to help you resolve any issues and make the most out of BrandBlum. Let's dive in and explore what BrandBlum can do for you!

Key Goals

Provide a Collaborative Platform: Create a system that enables retailers and brands to collaborate on promotional campaigns (programs), streamline communication, and reduce overhead in program management and participation by providing effective tools and education.

Boost Sales and Sell-Through Rates: Increase sell-through rates and total sales by optimizing retailer participation in brand programs and providing monitoring and reporting tools for program performance.

Facilitate Accurate Brand Messaging: Help brands deliver precise promotional messages to consumers and support retailers in executing these programs, ensuring consistency and compliance with brand standards.