Brand Marketer*

Overview of Responsibilities

As a Brand Marketer in BrandBlum, your main job is to design and manage promotional programs. You'll set up these programs, create tasks for retailers, and ensure everything aligns with the brand's promotional goals. Your efforts help boost brand visibility and drive sales through engaging campaigns.

Creating and Setting Up Programs

You're responsible for creating and setting up promotional programs within BrandBlum. You'll define the program's goals, set up guidelines, and provide materials and instructions for retailers. You'll design the program structure to ensure it effectively promotes the brand and meets campaign goals. Once everything is set, the Brand Salesperson will communicate with retailers to get them on board.

Creating Tasks

For each program, you'll create a set of tasks that all participating retailers will follow. Tasks are specific actions retailers need to successfully complete as part of the promotional program. These tasks help ensure that the Retailers carry out the promotional activities according to the rules, guidelines, and terms that you've set. You'll create detailed tasks with clear instructions and provide any necessary resources to help retailers get them done.