BrandBlum Overview*

Promotions and Problems

Brands typically have product promotions to increase sales, foster brand awareness, or introduce new products. Let's take Ben & Jerry's ice cream, for example. Some promotions might be marketed directly to consumers, like Free Cone Day, or other discounts or freebies. Retailers may offer these promotions in their Store, and may be compensated or incentivized by the brand -- if the retailer follows the promotional rules and guidelines set by the brand.

Ben & Jerry's may have its own retail ice cream stores and sell its products in other retail outlets. In fact, Ben & Jerry's as the brand may even have multiple promotions happening at the same time, even offering different promotions to different store types, like offering one promotion in their company-owned retail ice cream stores and another promotion in supermarkets that are owned by another retailer.

The brand may also offer promotions that are not directly marketed to the consumer. For example, for every $500 that the retailer orders, the brand will give the retailer 3 free items. This promotion still has promotional rules and guidelines set by the brand that the retailer must follow.

Unfortunately, providing support related to promotions can be challenging and cumbersome for both brands and retailers.

Introducing BrandBlum

BrandBlum is a robust, versatile tool designed from the ground up to enhance communication and simplify collaboration between brands and retailers through promotional programs. It saves time and ultimately drives better outcomes for both brands and retailers.

More specifically, BrandBlum is a centralized platform that streamlines the management of promotional activities, enhances communication, and fosters collaboration between brands and retailers. BrandBlum organizes and simplifies the process by consolidating all tasks, updates, and feedback in one place. This allows brands to efficiently set up and monitor promotions while enabling retailers to easily follow guidelines and complete tasks, ultimately improving the effectiveness and efficiency of promotional efforts.

BrandBlum Benefits

BrandBlum offers several key benefits for both brands and retailers.

• Centralized Management: BrandBlum provides a single platform for managing all promotional activities. This eliminates the need to juggle multiple websites or systems, streamlining operations and reducing complexity.

• Enhanced Communication: The platform facilitates clear and efficient communication between brands and retailers. Updates, feedback, and support are all centralized, ensuring that important information is easily accessible and reducing the risk of miscommunication.

• Time Efficiency: By having all promotional tasks and data in one place, brands and retailers can save significant time. This allows them to focus more on executing and optimizing promotions rather than managing disparate systems.

• Improved Collaboration: BrandBlum fosters better collaboration by clearly defining tasks and responsibilities. Brands can easily set up and manage promotions, while retailers can seamlessly follow the guidelines and complete tasks. This ensures alignment and enhances the effectiveness of promotional efforts.

How BrandBlum Works 

• Creating Tasks: The Brand Marketer sets up tasks for the retailers to complete, such as "Display a product," "Submit sales data," or "Upload promotional photos."

• Completing Tasks: Retailers receive these tasks and complete them. They might need to update inventory counts, take photos of store displays, or upload sales reports.

• Checking Work: The Brand Salesperson reviews the completed tasks to ensure they meet the required standards and guidelines.

• Monitoring Progress: Both brands and retailers can track the progress of promotional activities. They can see which tasks are completed and which are still pending.

BrandBlum ensures that all stakeholders know their responsibilities and deadlines, facilitating the smooth and timely execution of promotional programs. It’s like having a project management tool specifically designed to coordinate efforts between brands and retailers.