Summary of Roles*

BrandBlum has 3 key (non-administrative) roles:

Brand Marketer

The Brand Marketer designs and manages promotional programs. This includes setting up these programs, creating tasks for retailers, and ensuring everything aligns with the brand's promotional goals. The Brand Marketer's efforts help boost brand visibility and drive sales through engaging campaigns. The Brand Marketer does not generally communicate with individual stores. 

Retail Store Team

The main job of a Retail Store Team Member in BrandBlum is to participate in the promotional programs created by the brands. The Store Team Member is responsible for viewing the programs, completing the tasks assigned to their store, and ensuring that all activities align with the program's guidelines. The Retail Store Team Member's efforts help increase sales and enhance brand visibility in their store.

Brand Sales Team

The main role of a Brand Sales Team in BrandBlum is to act as the bridge between the brand and the retailers. Once Brand Marketer sets up the program, all communication between the store team and the Brand are with the Brand Sales Team. The Brand Sales Team is responsible for approving or rejecting tasks submitted by retail stores, monitoring program participation, and providing support to ensure that all activities run smoothly. The work of the Brand Sales Team helps maintain the quality and consistency of promotional programs and drives sales.